Made for the modern man. Designed to deliver effortless style, every single day.
Effortless Grooming
High-performance grooming for the modern gent.
Research-Led
Care
Developed with precision ingredients to deliver real results.
Confident by
Design
Made to simplify your routine and elevate your everyday style.
Made for the
Modern Man
Streamlined grooming built for today’s lifestyle.
"HOLD keeps my style locked in all day without feeling heavy or sticky—spot on."
Chris M., Manchester
"You can tell Dan lives this—his style and passion come through in every detail."
Elliot T., London
"DEFINE gives great shape and a matte finish—clean, easy, and totally reliable."
Luca R., Bristol
FAQS
Answers to your most common questions
Absolutely. Our formulas avoid alcohol-heavy bases and harsh polymers. They enhance hold, texture, and definition without dulling color.
Yes. All our products are 100% vegan and cruelty-free—never tested on animals and made without animal-derived ingredients. We believe great grooming should never come at the cost of ethics.
Orders are processed Monday to Friday, from 9AM to 5PM GMT, excluding weekends and UK Bank Holidays. Once your order is placed, our team will handle it within 48 hours before passing it to our trusted shipping partners.
At the moment, our products are only available for shipping in the United Kingdom.
Once your order ships, you'll receive a confirmation email with a tracking link. You can follow your delivery in real-time and get updates straight to your inbox.