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4.7 26 reviews

Shape

Shape

Light-hold cream for soft, pliable shape

  • Light to medium hold
  • Natural finish
  • Tropical fruit scent
  • 1–2 day delivery
  • 30-day returns
  • Money-back guarantee
£18
£18
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Repeats every 2 months until you cancel.

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The Styling Box £49£52

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Offers flexible control with natural movement. Delivers a soft finish for shaping and refining hair without stiffness.

How to use
For when you want softer shape with a lighter feel. Shape keeps things natural, controlled and lightly moulded. Rub a small amount into hands, work through damp or dry hair and shape it how you like.
Ingredients
Ingredients: Aqua, Lanolin, Petrolatum, Cetearyl Alcohol, PVP, Ceteareth-20, Cera Alba, Paraffinum Liquidum, Ozokerite, VP/VA Copolymer, Propylene Glycol, Benzyl Alcohol, Dehydroacetic Acid, Parfum, Alpha-Isomethyl lonone, Alpha-Amylcinnamic Aldehyde, Citronellol, Geraniol.
Delivery & returns

Orders placed before 9am on a working day are dispatched the same day, with UK delivery in 1–2 days. Free UK delivery on orders over £60.

Not right for you? Return it within 30 days for a full refund — used or unused. If it doesn't work for your hair, we'll give you your money back.

View full details
  • Paraben free
  • Sulphate free
  • Cruelty free
  • Responsibly sourced
  • UK made

Real routine. Real results.

Straight from the guys who use it every morning.

Frequently asked questions

What's the difference between Shape and Define?

Shape is the more low-key of the two waxes — a lighter hold with a natural, soft finish that stays reworkable all day. Define is much stronger and more matte. If you want your hair shaped rather than set, Shape is the one.

What does it smell like?

Tropical fruit. Fresh and light.

How much should I use?

Less than you'd think. Start with a fingertip's worth, warm it between your palms, then work it through from the back. Build up if you need more — it's far easier to add than to take out.

Can I restyle my hair through the day?

Yes — that's the point of it. Shape stays pliable, so running your hands through your hair reshapes it rather than ruining it.

Does it wash out easily?

Yes. One normal shampoo is all it takes.

How long will it last?

It's 100ml. Used every day, around two months.

  • 5 stars: 19 (73%)
  • 4 stars: 7 (27%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
R
Rafe

Ordered the box again and added in Shape. Great product.

P
Peter

Holds well even after a long day.

M
Mark

Good addition to the range. Swapped it into the box and prefer it. Takes a bit of getting used to but good once you do.

I
Ian

Holds well even after a long day. Cannot fault it.

S
Sarah

Bought this for my son in law as a treat and he says it holds all day.

B
Bradley

Swapped it into the box and prefer it.

R
Rhys

Great product. Medium hold, exactly right for longer hair.

C
Colin Moore

Gives shape without any weight.

M
Matt Ward

Better suited to my hair than the paste. Holds well even after a long day. Would still recommend it.

T
Tony Turner

No greasiness at all. Worth every penny.

F
Fiona Wallace

Ordered this for my husband as a treat. It is exactly what he needed for his longer hair.

J
Jordan

No greasiness at all.

M
Matt

Very happy with it. Holds all day and still looks natural. No complaints.

J
Jamie Johnson

Holds hair very well and smells amazing worth the buy if you have long hair and want a medium hold

S
Simon

Lightweight and easy to restyle.

N
Nigel

Excellent stuff. Holds all day and still looks natural.

O
Owen

Does the job well. Lightweight and easy to restyle.

C
Cathy

Light weight and lasts all day. Exactly what my son needed.

B
Ben Watts

Very happy with it. No greasiness at all. Delivery was quick too.

A
Angela

Bought this for my son for his birthday and it is exactly what he needed for his longer hair.

B
Barry Williams

Holds well even after a long day. Sticking with this one.

J
Jamie Mills

Well worth trying. Lightweight and easy to restyle. Sticking with this one.

P
Phil

No greasiness at all. Happy enough with it.

R
Rob Ellis

Really impressed. Smells great and does not stiffen up. Does the job for me.

T
Toby Grant

Really impressed. No greasiness at all. No complaints.

C
Craig

Holds all day and still looks natural.

Pairs well with

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